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Privacy Policy

This section covers's treatment of personally identifiable information that collects when you are on our website.  If you do not agree to the Privacy Policy of you should not Visit or Use

If you have any questions regarding this statement kindly email us at

1.   What information does collect/track about me? is an online matrimonial service which provides an easy gateway for our members to meet each other on the Web.  To fulfill this, our members create their own unique profiles and our matching technology/database provides them matches based on their partner preference criteria.  For this, we ask for certain personal information which is displayed on the website (it includes physical / mental disability.)   All visitors may browse the website, search other member profiles and view any articles or features our website offers without entering any personal information.

Information which is Collected and Tracked by collects two types of information:
1. Information users/members submits and
2. Information indirectly submitted.

  • Information which users/members submit

    There are two types of user-submitted information which is collected by us: Public and Private. Public information means personal information that may be displayed our website at the behest of the member, such as gender, age, height, telephone number, photograph, etc.  Private information means any information that allows others to contact a user other than through or allows the collection of information about the user other than what is displayed on the website.

    Public: To fulfill our goal of bringing compatible people together, we must gather personal information, which may or may not include, gender, age, religion, income range, profession, telephone number, preference/lifestyle information, general geographic location, photograph, videos and horoscope. does not displays Member’s Name on its website.  We use SKR ID to display the profile to other members to enhance privacy.

    Private: This information is collected from members and guests who apply for the various services which our website offers.  This information includes, but is not limited to: email address, first name, last name.
  • also allows members to submit public and private information on behalf of others - child/ward, sibling or friend. If such child/ward, sibling or friend does not wish this information to be displayed, she/he has the option to request removal of such information after providing the necessary evidence that the information pertains to her/him.

    MESSENGER: When you use our online instant messaging function on, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of this forum, and could be used to send you unsolicited messages. is not responsible for the personally identifiable information you choose to submit in this forum/Instant Messaging.

TESTIMONIALS FROM MEMBERS: Satisfied users of have chosen to post testimonials on our web website.   All permissions have been obtained to post these testimonials.

LIVE CHAT: uses chat feature to solve the problems faced by its members. Information you provide on chat is saved from time to time to improve our services and for training of our staff. also saves chats for tracking and MIS purpose.

Information indirectly submitted

AVERAGE: This is information we collect that is not personally identifiable, such as browser type and IP address. This information is gathered for all users to the website.

2.   What does do with the information it collects/tracks? uses the information it collects in the following ways:

  • Information which users/members submit

    Public:  Public information supplied by members is viewed by the visitors of website.  This information is used by visitors for searching and matching purposes.  Public information cannot be used to identify a specific member by name, address, etc (except photograph, posting of which depends on the member).  All members also have an option to post their telephone number.  The members can choose to display the telephone number to premium members only.  Only premium members can view telephone number(s) of other members.

    Private:  We use member's email addresses and telephone number to verify registration and to send system emails on behalf of other members.  Email addresses are not disclosed to members. We may also use user's email address to send news regarding our website or our group websites. Email addresses may also be used in private correspondence with the user for customer service issues.   All other private information submitted by the user is confidential and is not disclosed except as required by law or to protect members of allows members to write Personal messages to other members to initiate/proceed the matchmaking process.  While takes utmost care to prevent website misuse, we strongly recommend you establish the authenticity and intent of members before giving out personally identifiable information in such messages. 

  • Information indirectly submitted

    We use your server, IP address, and browser-type related information in the general administration of our website.

    As a matrimonial service we endeavour to provide transparency in the dealings of members on our website. Hence, we display details such as Last Online date in member profiles, and also provide notifications of read messages to the sending member.

    We may store member login ids of users and their IP addresses for certain activities they perform for security purposes in order to track down the person in case of illegal activities.

3.   With whom does share the information it collects/tracks?
Except where you are expressly informed on the website or as described in this privacy policy we do not sell, rent, share, trade or give away any of your personal information. However, we reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website. will never share your personal information, without your permission.  

4.   Do all visitors have to pay?
NO. All visitors to our site may browse the site, search the ads and view any articles or features our site has to offer without entering any personal information or paying money.

5.   Tell me about links with other websites. may contain links to other websites. Please be aware that is not responsible for the privacy practices of other websites.  

6.   Will my profile be crawled and indexed by search engines?
Members agree that their profile(s) may be crawled and indexed by search engines, where SKR and its network does not have any control over the search engines behavior and SKR shall not be responsible for such activities of other search engines.

7.   Tell me about Cookies. uses cookies to deliver various services and to keep track of your personal preferences.  A cookie is a small text file that can be entered into the memory of your browser to:-

  • help a website recognize repeat users,
  • facilitate the user's ongoing access to and use of the website,
  • allow a website to track usage behavior,
  • compile aggregate data for content improvements and
  • undertake targeted advertising.
If you do not want information collected through the use of cookies, most browsers contain a function that allows a user to deny the cookie feature. You can also delete cookie files from your computer at your discretion. Please note that the use of cookies is a necessary part of the technology and is necessary if you wish to access Disabling the cookie feature on your browser or deleting cookie files from your computer will render you unable to access certain features on and participate in its services. Cookies may also be necessary to provide the user with certain features such as customized delivery of information. Consequently cookies we serve are tied to the user's personally identifiable information. uses cookies to provide its services, to deliver content specific to your interests, to save your password so you don't have to re-enter it each time you visit different pages on our website, and for other purposes.

Please note that cookies are used only to recollect information sent to your computer from  We CANNOT access any information not sent by

8.   Tell me about errors, omissions and link to other sites
SKR is not responsible for any errors, omissions or representations on any of its pages or on any links or on any of the linked website pages.  SKR does not endorse any advertiser on its web pages in any manner and you are requested to verify the accuracy of all information on your own before undertaking any reliance on such information. The linked sites are not under the control of SKR and SKR is not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites.

9.  How to unsubscribe the membership?

The members are requested to login to the relevant pages for unsubscription.

10.  Can users contact any number of profiles in a single day?

As a paid member of this site, you have the privilege to contact hundreds of profiles. However, there is a specified limit to 150 contacts per day for security reasons. If you want to contact more profiles than the specified limit in a single day, you can do so after the completion of 12 hours of login time.

11.   Tell me about policy on correcting, updating or removing personal information. allows you to modify or remove both public and private information from our database.

12.   How will I know of changes in privacy policy?
If we make a material change to our privacy policy, we will prominently post a link to those changes on our Homepage so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.  If at any point we decide to use personally identifiable information in a manner materially different from that stated at the time it was collected, we will notify you by way of an email.  We will give you a choice as to whether or not we can use information in this different manner and act accordingly.

13.   Tell me about security of my personal information. takes every precaution to protect your information, both online and offline.

When our registration/order process asks you to enter sensitive information (such as a credit card number), such information is encrypted and is protected with the best encryption software in the industry - SSL.  In addition, all information of your Credit Card, Debit Card, Net Banking etc. is entered on https: SSL page of CCAvenue Payment gateway which is probably the best in the industry.  All Payment related information such as Credit Card , Debit Card Info. etc is submitted on CCAvenue secured page or the Related Bank website and does not have access to that. only records the SKR ID and contact details of the person making the payment.
While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect your information offline.  We follow generally accepted industry standards to protect the personal information submitted to us, both during transaction and once we receive it. All your information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, a billing clerk or a customer service representative) are granted access to personally identifiable information.

We have also done everything in our power to prevent misuse of photographs.  Apart from not allowing photographs to be downloaded or copied, we have watermarked them with the logo.  This acts as a further deterrent for illegal use elsewhere.  While takes utmost care to protect your photographs, but will not be responsible in case the photographs or personal information displayed in the site is being copied/printed/published/forged/superimposed/manipulated etc. or misused by any member/user/visitor in an unauthorized manner.
If you have any questions about the security at our website, please email us at

14.   Tell me about's email policy.
We use email extensively to help you find your match on Our main email products and services include:

  • Member responses to your profile (called SKR Contact Alert);
  • Partner matches for you (called SKR MatchMail Express); and
  • Newsletters updating you of the latest features on our website.
  • Announcements of special events which is associated with.
  • Special offers from partner websites or group websites, which we believe are useful for you.

As a member, you are automatically subscribed to all of the above, as an integral part of our matchmaking services to you. Never  shares Email ID to any third party.  In fact, we do not allow ANYONE to see your Email ID, not even other members/users.  Members subscribing to SKR’s Rishta Booster Service have the option to show their Email ID to other members/users.  Premium/Paid Members can reveal their Email ID to other members by using Phone No. or Personal Mail feature.

15.   How I can contact
If you have any questions about this privacy statement, the practices of this website, or your experience with this Web website, please email us at or contact us at :-
Registered Office : Shadi Ka Rishta
14/346, Havelock Road Colony,
Opp. Yojna Bhawan, Near Vidhan Sabha,
Lucknow – 226001
Uttar Pradesh, INDIA
Phone: +91-9532700775